Using Close CRM Power Dialer for Reactivation Calls

Close CRM’s Power Dialer enables sales teams to execute reactivation campaigns by automating call sequencing through pre-built lead lists, allowing reps to reach more dormant contacts in less time while maintaining CRM workflow continuity.¹²

Building a High-Quality Reactivation Call List with Smart Views

Start by creating a Smart View that isolates dormant leads based on your reactivation criteria. Use filtering to exclude recently contacted leads—add the filter Calls → Date Created → is not: Today to prevent calling the same prospect twice in one day.¹ For broader dormant lead identification, apply additional filters such as “Last Activity is older than 90 days” or “Lead Status equals Dormant” to surface forgotten contacts that haven’t engaged recently.

Once your Smart View contains the target reactivation list, you’re ready to initiate dialing without manual lead selection.¹

Configuring the Power Dialer for Reactivation Sprints

The Power Dialer is designed for high-volume calling—simply select the Call button at the top of your Smart View to begin the session.¹ The dialer automatically moves reps to the next lead after each call completes, eliminating manual dialing and reducing time wasted on disconnects, busy signals, and voicemails.²

To maximize call volume during reactivation campaigns, enable Reduced Ring Time, which decreases ring duration from 32 seconds to 20 seconds.¹ This setting reduces the likelihood of reaching voicemail—critical for dormant leads where you want live conversations—and increases overall call capacity and reach rates dramatically.¹

For multi-day reactivation efforts, you can pause and resume your dialer session by returning to the Smart View and selecting Continue Calling, which automatically resumes with leads that haven’t been reached or weren’t contacted in the last hour.¹ Selecting Start from Scratch will redial all leads if you’re running a new reactivation wave.

Call Scripting and Handling Warm-Cold Contacts

The search results provided don’t include specific guidance on call scripts or differentiated handling between warm and cold dormant leads within Close’s platform. However, Close’s Call Assistant feature automatically transcribes conversations and produces summaries with action items,⁷ enabling reps to document reactivation messaging for consistency across the team. You should develop scripts externally that acknowledge the time gap since last contact, emphasize why you’re reaching back out now, and position the value proposition for re-engagement.

Tracking Reactivation Outcomes

Every call is automatically logged with recordings, notes, and outcomes synced to the contact record,⁶ creating a complete audit trail of reactivation attempts. This native logging means reps don’t need external tracking—call data flows directly into the lead’s CRM profile for reporting.

To analyze reactivation campaign performance, use Close’s reporting capabilities to segment results by outcome (answered, voicemail, disconnected, busy signal). One Close customer reported a 60% increase in outbound call volume and 28% increase in outbound call duration after adopting the Power Dialer,² demonstrating the efficiency gains available for high-volume reactivation campaigns.

Combine Power Dialer call outcomes with dormant lead reactivation platforms—AI-powered tools can identify which leads show the highest reactivation potential, with studies suggesting up to 75% of dormant leads may still be viable opportunities⁵—allowing you to prioritize your Smart Views for maximum conversion probability during focused reactivation sprints.

Sources7▾

1. help.close.com/docs/using-the-power-dialer
2. help.close.com/docs/power-predictive-dialing
3. close.com/changelog/call-automation-via-power-dialer
4. youtube.com/watch
5. closed.bot/learn/recover-lost-revenue
6. repitch.ai/post/sales-automation-tools
7. close.com/get-started/dialer